Xiaohongshu(小红书) is a new and most powerful social media marketing tool in China since 2018. No matter individuals or companies they all want to use this new marketing tool to get more market share. In this article, I will show you how to get a Xiaohongshu verified Pro account and how to get a Xiaohongshu verified individual Pro account.
Table of contents
- Xiaohongshu Account Types
- Why Do I Need Xiaohongshu Business Account (Pro Account)
- The Benefits Of Xiaohongshu Business Pro Account
- Xiaohongshu Standard Vs Pro Account Comparison
- Upgrade To Xiaohongshu Pro Account
- Facts You Need To Know About Xiaohongshu Pro Account
- Xiaohongshu Annual Review Fee (NO Refund)
Quick facts
Company name: 行吟信息科技（上海）有限公司
Founder: Miranda Qu Fang & Charlwin Mao Wenchao
Founded: 2013
Headquarters: Shanghai, China
Monthly active users (MAU): 20 million (end of 2021)
Users generation: Gen Y / Z (70%)
Users city: Tier-1 and Tier-2 city (50%)
Xiaohongshu Account Types
Due to Xiaohongshu only released Chinese name 专业号 without much explanation. Even many Chinese are confused about that. So I list translation name below for you to understand.
| Individual/company | standard | Pro |
|---|---|---|
| Individual | Individual Standard Account (个人号) | Individual Pro Account (个人专业号) |
| Company or Business | Company Business Account (企业号) | Company Business Pro Account (企业专业号) |
NOTE: 企业号 is also called 企业专业号. That means Company account equals to Company Pro account. As long as you have company account you also got company Pro account.
When it comes to for Commercial use account, it can be translated into Professional Account/ Brand Account/Company Account/ Business Account. They all refer to Company Pro account.
As for individual account, it’s forbid to add product link, advertising directly (No commercial use). Even the individual Pro account. But it doesn’t mean individual (Pro) is useless. I‘ll explain why later.
Besides, if you’re referring to Xiaohongshu verified account, it all means Pro account. As Xiaohongshu Pro account requires certified file to verified.
Why Do I Need Xiaohongshu Business Account (Pro Account)
There are some limits to post content if you don’t verify your Xiaohongshu account. And if you promote too much or add outbound link then it may cause your account blocked. Once your account violated the rule of Xiaohongshu or get blocked. It means this account is useless. No more impression, no more any other marketing features. You can’t even leave contact info to potential customers sometimes.
The Benefits Of Xiaohongshu Business Pro Account
Once you verify your company account (Business account), you have those benefits.
- Xiaohongshu Verified Account Mark.
- Giveaway drawing posts
- Marketing guides
- Open online store
- Unlock & Upgrade Marketing tools
- Rank top on searching results
- Full data analytics
- Engaged in business topics
- Add Buy now button to posts
- Livestream shopping
- Account management
- Link offline store
- Commercial Promotion and Advertising
- Marketing corporations
- Affiliate marketing
Xiaohongshu Standard Vs Pro Account Comparison
| Feature comparison | Individual Standard Account | Individual Pro Account | Business Pro Account |
|---|---|---|---|
| Verified Account Mark | × | √ Niche blogger /expert Mark | √ Brand company Mark |
| Giveaway drawing posts | × | 1 /mon | 3 /mon |
| Data analytics | limited | Full analysis | Full analysis |
| Marketing guides | limited | limited | √ |
| Open online store | × | √ (Chinese only) | √ |
| Engaged in business topics | × | Limited | √ |
| Send direct message | 3 /day | 3 /day | 15 /day |
| Marketing corporations | × | × | √ |
| Buy now button | √ | √ | √ |
| Brand products review/sharing | √ | √ | × |
| New product trials | × | × | √ |
| Livestream | x | √ (Chinese only) | √ |
| Account management | × | × | √ |
| Link offline store | × | × | √ |
| Commercial Promotion/ Advertising | × | × | √ |
| Create Affiliate marketing | × | × | √ |
| Join Affiliate program | √ | √ | × |
How to make money by individual Pro account.
Like I said, Xiaohongshu individual account can not do much commercial things, but you can be a influencer to join affiliate program get paid. Or some brands will ask you to share/review their product to get paid.
In one word, individual or individual Pro can’t advise or promote your products. All commercial activities are forbidden. You can only share or give review of product (Join affiliate program). Which means you’re working for Xiaohongshu business account. Or someone willing to be an sponsor for you posts.
But the benefits of individual account is to be a social media influencer. The bussise Pro account will pay you to share or review their products publicly or privately.
So if you’re good at get flowers or subscriptions. And you’re an expert in some niche. Xiaohongshu individual Pro account is what you should consider.
If you’re interested in to be a social media influencer, reach me out by email. We are an MCN agency as well.
Upgrade To Xiaohongshu Pro Account
No matter which kind of Xiaohongshu account you need, you all need to register Xiaohongshu individual standard account (Without any verification ) first. And then upgrade to Pro account.
Upgrade To Xiaohongshu Business Pro Account (App)
1. Go to “Creator Center”
Logging in Xiaohongshu standard account on App and then Click “Me” on the bottom-right corner. And Tap “≡” icon on the top-left corner. Click on “Creator Center”.
2. Tap “更多服务”[More Service].
3. Click on “开通专业号” and then tap “成为专业号”.
4. Choose individual or business Pro account. And then click on “立即申请”.
If you’re not Chinese, or does not have company or trademark, you need to select individual Pro account. And then upload your passport.
5. Select the product category and store types.
6. Upload Business License paper and passport, Trademark document.
Once all processes done, pay for the manual review fee and wait for the review result.
Upgrade To Xiaohongshu Business Pro Account (Webpage)
1. Go to Xiaohongshu Pro account applying URL.
2. Login your Xiaohongshu account.
3. Select products category.
4. Upload Business License paper and passport, Trademark document.
Facts You Need To Know About Xiaohongshu Pro Account
Violation account
If your Xiaohongshu has violation found before, you had better create one new account to update to Pro account.
Unique account
Each account has a unique account ID, so when you verified an individual Pro account then it can be verified as business Pro account. If you need an Ads publish account, you’re not able to use business account to update to the Ads publish account. You need to create an new account separately.
Xiaohongshu Annual Review Fee (NO Refund)
You need to pay for the review fee (600RMB) to upgrade tp Xiaohongshu account. (NOTE: the payment is no refund no matter pass the manual review or not)
Because all the applications are manually reviewed and there are too many companies applying for the Xiaohongshu Pro account. So it’s really hard to get support help when you filled out wrong by mistake.
Even just a slight mistake may cause you failed to pass the review and cost money for nothing. So if you don’t understand Chinese language or don’t familiar with the rules of Xiaohongshu. You shouldn’t apply for Xiaohongshu Pro account.
It may not only waste your money but also cause your account doesn’t have the features you need.
We’re the partner with Xiaohongshu and MCN agency, so if you have questions or need assistance with Chinese social media accounts. I’m looking forward to hearing from you.
