Do you know what’s the most popular Apps in 2020？That must be TikTok. You didn’t hear TikTok before? Well, you just miss the chance to pursue happiness, catch fun. Tiktok is the leading destination for short-form mobile video. You will never be bored on TikTok because there’re billions of videos that you like. On TikTok, short-form videos are exciting, spontaneous, and genuine. Whether you’re a sports fanatic, a pet enthusiast, or just looking for fun, there’s always something interesting for everyone on TikTok.
TikTok has reached 2 billion downloads. In the first quarter of 2020, more than 5 billion downloads increased, growing so fast and this will definitely continue thriving. It has become the most downloaded App in 2020. You can see how it thriving in 2020 by google trends.
What’s TikTok video used for?
At the very beginning, Tiktok is mainly for users to share lip-synching, dancing, or doing a trick video, recording your own daily life. Just make for fun. But now it gets many users and different types of videos, so the TikTok is not only dancing or lip-syncing videos anymore, you can find different types of videos there. Tech, pets, news, language learning, sports, vlog, all kind of videos you can find as long as they’re what people interested in.
But, TikTok is still focusing for fun, interesting, and music video. Therefore, if you’re trying to use TikTok to get more viewers and get popular, do remember to use popular background music. That’s a really important trick.
Who created TikTok and owns TikTok company?
TikTok is owned by a Chinese company, ByteDance, an internet technology company founded in 2012 by Zhang Yiming. TikTok was merged with musical.ly on 2 August 2018.
Yiming Zhang
Founder, CEO, and Chairman of the Board
Yiming Zhang is the founder and CEO of ByteDance. Yiming started several ventures prior to ByteDance, including Kuxun—then the dominant travel and transportation search engine in China, which was later acquired by TripAdvisor—as well as the real estate search portal 99fang. In 2019, Yiming was named one of the world’s 100 most influential people by Time Magazine. He holds a B.A. in Software Engineering from Nankai University.
Yes, You will never see a Chinese social media product get so popular outside of China because of politics. TikTok is the first App. Like I said before, all social media platforms outside of China are banned in China because of the great firewall of China. So, how can a Chinese social media platform run in China, and run in capital countries?
Well, That’s because The TikTok company (The ByteDance company), decided to run different versions of TikTok, different services, different user policies so that the US, EU, and other countries will accept it.
Therefore, The Chinese version of TikTok, we call it Douyin(抖音). Then, you must be curious about what’s the difference between TikTok and Douyin(抖音)？Actually, the features are almost the same, the most the difference is the contents. Because TikTok is a global App, so you will found different countries cultures and people. And another one is traffic monetizing. I will update a post about how the TikTok and Douyin(抖音) traffic monetize.
Why TikTok is so popular?
In my opinion, there’re four reasons why TikTok is so popular.
Reason One: TikTok is based on Machine-Learning, AR tech, Which means TikTok will know what’s the video you like, what’s you don’t like based on your watch time, and your engagements. So, if you liked this video, then you will get more this kind of videos you like, if you don’t like this video, TikTok will reduce showing you this type of videos.
Besides, you will find there’re many effects based on AR tech when you record by TikTok. You don’t need to learn Adobe Premier, Affect to edit your video so that it looks impressive. You can do the basic effects editing on TikTok.
Reason Two: TikTok has billions of videos. which makes you feel you will never want to leave the App. You can see a lot of things, people, cultures that you never see before. And you just can’t help but laugh after watching the video. Moreover, the TikTok video will let you want to copy and imitate it. Which causes you to stay the App longer than you thought. If you used TikTok before, you might found the video might be boring, but the comments are more interesting than the video itself. That’s what we call high engagements.
Reason Three: Short-time videos. TikTok is a mobile shot-time video platform. The video length is 15-60 seconds. As we all know, time is valuable, the short-time video will let you view more video in a short time, and you will not get bored watching them. Even you don’t like watching this video, you don’t need to click on the screen. What you need to is just scrolling up or down to go to the next or previous video. This is really a lazy way to let you fully enjoy the video without any extra operating. That’s really good for user experience, don’t you think?
Reason Four: Aggressive marketing campaign. Why I would say it’s an aggressive marketing? if you’re young people you might see the TikTok Ads all over the internet in 2019, YouTube, Facebook, Twitter, etc. Although it’s a little bit aggressive, it does help TikTok get a rapid growth of downloads and users.
If you’re tired, try to watch some funny videos on TikTok, but do not spend too much time on there. It’s just a social media for fun, it will not help you a lot in your real life, job, focusing the real life and your love. Of course, if you’re trying to find a new marketing tool, then TikTok could be your real powerful tool, you should use it well.
Make your day, enjoy your life, have fun on TikTok!
